You’ve written your novel, edited it, polished it to perfection.  You’ve decided to self-publish it rather than pursue legacy publishing.  Congratulations: now comes the hard part.  For many authors, marketing your work can be the most intimidating part of self-publishing.

Fear not, gentle writers: Robert Bidinotto, the Vigilante Author, is here to help.  Mr. Bidinotto is the acclaimed, self-published author of Hunter and Bad Deeds, the first two novels in a series of thrillers starring Dylan Hunter.  About a year ago, he published “10 Winning Marketing Strategies for Your Self-Published Book,” a winning beginner’s guide to marketing your novel if we’ve ever seen one.

Mr. Bidnotto’s tips are well-written, well thought out, and based on successful, personal experience.  You’d be wise to take a look.

If you’re in need of further encouragement, we also suggest reading his excellent article “10 Reasons You Should Skip Traditional Publishers and Self-Publish Ebooks Instead,” a prescient critique of the legacy/traditional publishing industry that shares many of the same points we’ve recently made here:

You see, rather than gamble on fresh, challenging works by unknown writers, publishers prefer to play it safe. They invest mainly in the few established, best-selling authors, and they exploit trendy fads by releasing formulaic knock-offs of past bestsellers. So after Thomas Harris we were fed countless serial-killer tales. John Grisham’s success launched the “legal thriller” subgenre; Tom Clancy inspired armies of “techno-thriller” clones; Stephanie Meyer gave birth to legions of vampires. Now, E.L. James is making adult porn—oops, “erotica”—the literary dalliance du jour.

Ironically, many of these same best-selling novelists couldn’t buy a publishing contract early in their careers. Grisham’s A Time to KillJ.K. Rowling’s Harry Potter and the Sorcerer’s Stone, and Stephenie Meyer’s first Twilight installment were buried in rejection slips. So were such classics as Richard Adams’s Watership Down (17 rejections), Ayn Rand’s The Fountainhead (12), Irving Stone’s Lust for Life (16), Richard Bach’s Jonathan Livingston Seagull (18), Vince Flynn’s Term Limits(over 60), and Jack Canfield and Mark Victor Hansen’s blockbuster Chicken Soup for the Soul (a staggering 123 nays). Yes, the esteemed gatekeepers deemed these and many others unworthy of publication. If you want a good belly laugh at their expense, read about Chuck Ross’s famous hoax.